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Introducing Fria: An All-New Herbal Supplement for Herpes

AUSTIN, TX, January 16, 2009—The City of Austin is now the launching pad for an herbal supplement for treating herpes known as FRIA (www.iknowfria.com). 

Designed to boost the immune system of those who take it, FRIA is a dietary supplement that contains the essential amino acid I-lysine plus a proprietary blend of herbs.  Studies suggest that diets with high levels of l-lysine and relatively low levels of the amino acid arginine may reduce the severity and frequency of herpes outbreaks.

Here’s how it works: by taking two FRIA capsules daily on an empty stomach, (on an ongoing basis), a user’s immune system is bolstered, thereby preventing outbreaks and/or the symptoms associated with herpes.  And it’s all natural!  FRIA contains no sugar, starch, artificial colors, flavors, preservatives, corn, soy, yeast, wheat, grain, gluten, egg, or milk products.  What’s more, the new product has none of the side effects of Valtrex, the medicine normally prescribed to treat the herpes virus. 

The new product was born three years ago, out of (one of) its founder’s urgent need to find a natural, affordable herpes treatment that would shorten and/or prevent his outbreaks.

“I developed FRIA out of necessity because, as someone living with herpes, I could not afford Valtrex, which costs hundreds of dollars per month without medical insurance, explains Lance Keltner, FRIA Co-Founder.  “After spending countless hours talking to herbalists, naturopaths, and other experts in the field of natural medicine, I finally hit on a formula that worked for me.”

Now, with his outbreaks all-but-gone, Keltner is partnering with Tina Schweiger and Vera Fischer, co-owners of marketing firm Blueshoe Spoonbend, to bring the new product to market via an FDA-approved manufacturer.

So far, the response has been huge.

"I used to get outbreaks seven or eight times a year, but since I started taking FRIA and monitoring the lysine-arginine ratio in my diet, I haven't had an outbreak in over five months,” explains John W.

"I have chronic sinusitis, and every fall and spring, I get recurrent sinus infections and recurrent fever blisters. I hate going to work with blisters on my face, and make-up doesn't really help. FRIA has made the fever blisters heal much faster, says Jennifer S. 

Featuring discreet labeling, FRIA is available online at www.iknowfria.com. The product costs $39.95 per bottle, or you can get a 3 month supply for $90.00.

 “Most people don't realize that more than 80% of adults suffer from some form of herpes,” explains Vera Fischer, FRIA Co-Founder.  “To help educate the public and create an open dialogue surrounding the virus, we are launching an awareness campaign as well as a FRIA companion site, known as www.iknowherpes.com.  Our mission is to take the stigma out of one of the most rampant communicable viruses in the world.”

FRIA’s founders feel that Austin represents an ideal market to launch the new product in, given the city’s commitment to all-things-natural, not to mention residents’ ongoing support of locally-grown businesses.

For more product information, visit www.iknowfria.com or call 1-877-655-FRIA. Please visit www.iknowherpes.com to get more information related to the virus.